Emphasis on Maximum Utilization of AI and Social Media for People-Centric Communication by OIS Officers; ‘e-Sanchar’ App Launched

Chief Minister Shri Mohan Charan Majhi, while attending the state-level orientation programme for Odisha Information Service (OIS) officers, emphasized the maximum utilization of social media and Artificial Intelligence (AI) technology to make the state’s communication system more effective, transparent, and people-centric. On the occasion, the ‘e-Sanchar’ app was launched with the aim of ensuring 100% transparency in the government advertising system.

The Chief Minister urged the officers to place greater emphasis on ensuring that the benefits of every public welfare scheme reach the last person at the grassroots level, thereby fulfilling the fundamental objective of good governance and realizing the vision of ‘Prosperous Odisha – 2036’ and ‘Developed India – 2047’.